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New England's Sweetest Companies Join Together To Share The Love This Valentine's Day Season
PR Web
January 28, 2004
Honey Dew Donuts¨ and the New England Confectionery Company (NECCO¨) Join Together to Make This ValentineÕs Day Even Sweeter
Braintree, Mass (PRWEB) January 28 2004--This ValentineÕs Day season will be especially sweet as Honey Dew Donuts¨, the largest locally owned coffee and donut shop chain, brews up a partnership with the New England Confectionery Company (NECCO¨), manufacturer of the nationÕs #1 selling ValentineÕs Day candy, Sweethearts¨ Conversation Hearts.
Today, Honey Dew Donuts announces a new limited edition Honey Dew Donuts Sweethearts donut and the BrewinÕ Up Sweet Sayings contest, which will kick off at participating Honey Dew Donuts shops on February 2nd. The new Sweethearts donut showcases NECCOÕs famous Sweethearts candies with Honey Dew DonutsÕ exclusive coffee and donut themed sayings. The ÒBrewinÕ Up Sweet SayingsÓ contest gives local coffee and donut aficionados an opportunity to submit their favorite heart-felt sentiments, one of which will be featured on NECCOÕs new 2005 Sweethearts Conversation Hearts.
ÒTogether, Honey Dew Donuts and NECCO mix the perfect blend of sweet treats and candy this ValentineÕs season allowing everyone to show that special someone they care in a whole new way,Ó said Richard J. Bowen, president and founder of Honey Dew Donuts.
Honey Dew Donuts Sweethearts Donut
The Sweethearts donut will feature NECCOÕs iconic Sweethearts candies highlighting 20 new exclusive Honey Dew DonutsÕ inspired sayings. Some of the new sweet sentiments include: ÒDew It,Ó ÒWarm Up,Ó ÒNuts 4 U,Ó ÒDew Drop,Ó ÒSugar,Ó and for the perfect way to tell that special someone that ÒI Dew.Ó The new sayings were developed in conjunction with NECCO and pay tribute to Honey DewÕs loyal customers, satisfying even the sweetest tooth!
Honey Dew Donuts ÒBrewinÕ Up Sweet SayingsÓ Contest
To support this sweet union, beginning February 2nd, Honey Dew Donuts will kick-off the ÒBrewinÕ Up Sweet SayingsÓ contest at participating shop locations throughout New England. This contest encourages customers to submit their favorite sweet sentiments, one of which will be featured in the line-up of NECCOÕs new Sweethearts sayings for 2005.
ÒEach year NECCO receives thousands and thousands of suggestions for new sayings to be featured on our world-famous candies,Ó said Domenic M. Antonellis, president and CEO of NECCO. ÒBy partnering with Honey Dew Donuts New EnglandersÕ have the opportunity to voice their opinion and make a lasting impression for ValentineÕs Day 2005.Ó NECCO manufactures eight billion Sweethearts Conversation Hearts a year, the majority of which are sold during the six-week period between January 1st and ValentineÕs Day.
Upon the completion of the ÒBrewinÕ Up Sweet SayingsÓ contest, NECCO will review all submissions received between February 2nd and February 14th. They will choose one new sweet saying to be announced along with nine others at NECCOÕs annual press conference in January 2005. Consumers can enter by visiting their local Honey Dew Donuts shop and filling out an entry form. There is no purchase required, and all entries submitted become the property of NECCO.
Honey Dew Donuts Customer Appreciation Day
On February 11th, Honey Dew Donuts will show customers that ÒWe ♥ YouÓ with a great big ÒThank YouÓ by offering free coffee and Honey Dew Donuts themed Sweethearts candies while supplies last. ÒWhat better way to celebrate the season of love then by giving back to those who have supported us for over 30 years,Ó said Bowen.
